About Primary Square

Your health story, finally in one place.

Primary Square is a health technology company. We build the tools that bring your health information, your people and your next steps together in one secure, member-owned place.

Three generations of a family on a sofa, looking at a tablet together

Why we exist

Healthcare wasn't designed for real life.

Records live in different portals. Every new doctor starts from the beginning. The people who count on you can't find what matters when it matters most.

We started Primary Square because the information already exists. It just isn't organized around the person it belongs to.

Organized around you.

What we're building

Three parts, one health story.

A member app

Your records, labs, medications, wearables and care team, gathered into one Health Story that you own and control.

A record system for independent practices

Built for small practices, so the clinicians who know you can work from your complete picture instead of a partial one.

A Marketplace

Providers, products, programs and practitioners, searchable by fit rather than by who paid for placement.

A family sharing dinner around a sunlit table

What we believe

A few things we won't compromise on.

  • Your doctors remain your doctors.We don't practice medicine, and we never will. Care belongs to you and your clinicians.
  • Your information remains yours.We don't sell it, use it for advertising, or train AI models on it.
  • Calm, not clutter.Fewer systems, less noise, and the right information at the right time.
  • Built for the whole family.Because the people who count on you need their story kept too.

Today

Founding members and founding practices.

We're welcoming our first members and independent practices in Virginia, with Florida to follow. Join the waitlist and we'll let you know the moment your spot opens.