Terms and conditions.

Effective date: October 15, 2026

These terms are an agreement between you and Primary Square, Inc. ("Primary Square," "we," "us"). They govern your use of primarysquare.com, the Primary Square applications, memberships, the Marketplace, and any related services (together, the "Services"). By joining the waitlist, creating an account, or using the Services, you agree to these terms and to our Privacy Policy.

Primary Square is a technology company. We do not practice medicine, and nothing in the Services is medical advice. Medical care is provided by independent providers you choose. If you think you are having a medical emergency, call 911 or your local emergency number.

1. Who can use the Services

You must be at least 18 years old and able to enter into a binding contract. You may add family members to a Family membership, including minors in your care, and you are responsible for their use of the Services and for having the authority to share their information.

2. Your account

Keep your login details confidential and tell us right away at the contact below if you believe your account has been accessed without permission. You are responsible for activity under your account. Give us accurate information and keep it current, including the payment method on file.

3. Memberships and pricing

Primary Square offers paid memberships, billed annually in U.S. dollars:

• Individual: $99.95 per year. Your health story, organized around you.
• Family: $199.95 per year. Everything in Individual, plus separate health stories for the family members you care for.

Prices exclude any applicable taxes, which are added at checkout where required. We may change prices for future renewal periods; we will tell you by email at least 30 days before a price change takes effect so you can cancel if you do not agree.

4. Billing and automatic renewal

Memberships renew automatically at the end of each annual term unless you cancel before the renewal date. By starting a membership you authorize us and our payment processor to charge the payment method on file for each term. Payments are processed by third-party payment processors (such as Stripe). We do not store full card numbers. If a payment fails, we may retry it and may suspend the membership until payment succeeds.

5. Cancellation and refunds

You can cancel at any time from your account settings or by contacting us. Cancelling stops the next renewal; your membership stays active until the end of the term you have paid for.

If you request a refund within 14 days of a charge (your first payment or any renewal), we will refund that charge in full. After 14 days, charges are not refundable and we do not prorate partial terms, except where the law requires otherwise. Refunds are returned to the original payment method. [Confirm the refund window and any exceptions before publishing.]

6. Waitlist and early access

Joining the waitlist is free and does not create a membership or a charge. When membership opens, we will invite you to choose a plan; you are only charged if you choose to join. Features described on this site, including the Marketplace and provider tools, may be in development, and we may change or withdraw them before or after launch.

7. Your health information

Your Health Story belongs to you. You decide what goes in it, what you share, and with whom. How we collect, use and protect information, including health information, is described in our Privacy Policy, which forms part of these terms. We never sell your health information, use it for advertising, or use it to train artificial-intelligence models.

8. Providers, vendors and the Marketplace

Providers and vendors listed in the Services are independent third parties, not employees or agents of Primary Square. Your relationship with a provider, including the care you receive and its cost, is between you and that provider. Products and programs you buy from a vendor are sold by that vendor under its own terms unless we clearly state that Primary Square is the seller. We work to list providers and vendors accurately, but we do not guarantee their services, availability or outcomes.

9. Acceptable use

Use the Services only for your own health and that of the people you are authorized to care for. Do not share another person's health information without their permission, attempt to access accounts or data that are not yours, interfere with the Services, scrape or copy them, use them to send unsolicited messages, or use them in any way that is unlawful or that harms others.

10. Our content and your content

The Services, including software, design, text and trademarks, belong to Primary Square or our licensors and are protected by intellectual-property laws. We grant you a personal, non-transferable licence to use them under these terms. You keep ownership of the information and content you add. You give us the permission we need to store, display and process that content to provide the Services to you, and for no other purpose.

11. Disclaimers

The Services are provided "as is" and "as available." To the fullest extent the law allows, we disclaim all warranties, express or implied, including fitness for a particular purpose and non-infringement. Summaries, scores and insights in the Services are tools to help you and your care team; they are not a diagnosis or a substitute for professional medical judgement. Always talk to a qualified provider about your health.

12. Limitation of liability

To the fullest extent the law allows, Primary Square and its officers, employees and partners will not be liable for indirect, incidental, special, consequential or punitive damages, or for loss of data, profits or goodwill, arising from your use of the Services. Our total liability for any claim relating to the Services is limited to the amount you paid us in the 12 months before the claim arose. Some jurisdictions do not allow these limits, so some may not apply to you.

13. Indemnification

You agree to defend and hold Primary Square harmless from claims and costs, including reasonable legal fees, arising from your breach of these terms or your misuse of the Services or of another person's information.

14. Ending these terms

You can close your account at any time. We may suspend or end your access if you break these terms, if required by law, or if we discontinue the Services, in which case we will refund any prepaid, unused portion of your membership. Sections that by their nature should survive (including 7, 10 to 13 and 15) continue after termination.

15. Governing law and disputes

These terms are governed by the laws of the Commonwealth of Virginia, without regard to its conflict-of-law rules. If you have a dispute with us, contact us first and we will try in good faith to resolve it within 30 days. Any claim that is not resolved will be brought in the state or federal courts located in Virginia, and you consent to their jurisdiction. Nothing in this section removes rights you have under the consumer laws of the place where you live.

16. Changes to these terms

We may update these terms as the Services evolve. We will post the new version here with a new effective date and, for material changes, notify you by email or in the app before they take effect. Continuing to use the Services after a change means you accept the updated terms.

17. Contact us

Primary Square, Inc.
15801 Swindon Way
Midlothian, VA 23112
Customer support: support@primarysquare.com [confirm this address]
Privacy: privacy@primarysquare.com